AI Infrastructure Startup Brand

Challenge

A technical founding team had built impressive AI infrastructure but couldn't articulate their value proposition. Their website was essentially a GitHub README with a domain name. They needed a brand that signaled credibility for enterprise sales conversations.

Solution

We developed a brand identity that balanced technical sophistication with approachability—important for a product sold to both engineers and executives. The website prioritizes clear explanation over hype, with interactive demos that let visitors experience the product.

Deliverables

• · Logo and visual identity system
• · Brand guidelines (60 pages)
• · Marketing website (12 pages)
• · Interactive product demos embedded in site
• · Pitch deck template
• · Social media templates
• · Email signature system
• · Conference booth design

Design Approach

• · Color palette: Deep navy + electric cyan (technical but not cold)
• · Typography: Space Grotesk (modern, geometric, readable)
• · Visual language: Isometric illustrations of infrastructure concepts
• · Tone: Confident expertise without arrogance