Design Team AI Workflow Integration

Challenge

The agency was losing pitches to competitors producing more concepts faster. Leadership suspected AI tools could help but worried about quality and creative integrity. Designers were skeptical—they'd seen AI art and weren't impressed.

Solution

We focused on AI as amplifier, not replacement. The program showed designers how to use AI for ideation expansion (not generation), asset creation for mockups, and production acceleration—while keeping creative direction firmly human.

Workflow Changes

• · Moodboard creation: 2 days → 4 hours (AI-expanded reference gathering)
• · Mockup assets: Custom photography → AI-generated placeholders for concepts
• · Presentation variants: 3 concepts → 8 concepts in same time
• · Production: Design-to-code handoff with AI-assisted specifications

Tools Integrated

• · Midjourney (concepting and moodboards)
• · DALL-E 3 (quick asset generation)
• · Figma AI (layout suggestions)
• · Runway (motion concepts)
• · Custom prompt library for brand consistency